ASBURY PARK THEATER COMPANY

Asbury Park Theater Company is a non-profit theater company focused on new works, reimagined classics, and theater-arts education. When Anthony D’Amato was named producing Artistic Director in 2025, he wanted to refresh the theater’s branding with an idiosyncratic, retro-leaning look.

MY ROLE

Graphic Design

Since Anthony is a fan of 1970s aesthetics, my wheelhouse, I was tasked to bring the look and feel of classic 70s Broadway and television variety shows and create a new logo, associated collateral and merch, as well as a round of posters and flyers.

PROJECT CHALLENGES

Since not everyone is as familiar with cheesy 70s showbiz design as I am, I had to make sure to balance my instincts with modern sensibilities. I was able to create big, bold images that had a throwback vibe and looked to the future of the theater company.