EARTHDAY.ORG, the nonprofit that sprung from the first Earth Day event in 1970, has a worldwide presence in the environmentalism sector. With programs spanning the globe, centered around education, reforestation, fast fashion reduction, and more, EDO has remained a powerful advocate for the planet for over 55 years.

MY ROLE

(Creative Direction, Graphic Design, Video Production)

In 2025, EDO’s theme was Our Power Our Planet. Initially, the theme was chosen to educate the general population about the benefits of renewable energy and to advocate for the implementation of renewable energy production. I was tasked with creating a new color palette and brand guide, taking inspiration from its 1970 origins. Using the new branding, I created a wide variety of digital assets, ranging from video to graphics. As the year went on, however, the theme evolved to become a more broad call-to-action, which required new branding and assets.

PROJECT CHALLENGES

Originally, my role was to help explain renewable power in bite-sized, understandable chunks. During the rebrand, which included a brand new initiative called Earth Action Day, I needed to rethink my approach, going from a friendly retro-leaning tone to a more urgent, participatory approach.